Results and focus. No fuss.
Area 213 was established by Ben Wren
as a new breed of communications agency.
Ben’s goal has been to embrace technology and modern thinking to mould a proactive team with entrepreneurial vision that delivers stunning work for clients.
Area 213 consists of a core team of best-in-class specialists. By keeping our numbers low, we get to know our clients and their business problems, and build trust to the point that we’re the go-to solutions agency for any problem, no matter how left-field. We’ve even been asked to design a new office in the past!
To deliver the best work, we embrace top class freelancers. No agency can be the best at everything, and we don’t make that claim. If we can’t do it with our in-house gurus, we’ll make use of a trusted freelancer from our network to get the job done.
The best ad in the world will fail if the product you’re selling is broken, but every agency has to sell ads or communications to be successful. In response, we’ve brought a management consultant in-house to understand your business better.
We believe that if we don’t have this understanding, we can’t deliver creative solutions. In fact, the solution might not be creative at all. The answer might be developing a new product, killing an existing one, increasing your sales force, or even cutting marketing spend.
We are suited to working with ambitious brands – location is irrelevant. We’ve carved out a niche in Europe (the UK), America and South Africa and are actively expanding in Australia too.
To be truly borderless, you should be prepared to team up with other agencies in the name of creating first-class work. We’re on hand to provide fresh insights for any project, new or old.
Who we work with
Why work with a Cape Town based agency?
Well, that's simple!
South Africa has an abundance of creative talent. Agencies in South Africa regularly win international awards. Our fresh talent and great ideas mean we compete equally with any agency. In fact, most of us have spent years working around the world, and have brought our experience back to Cape Town. Better yet, we’re time-zone friendly. And let’s not forget, Cape Town’s natural beauty is a source of creative inspiration.