Retro Evolved – why we’re obsessed with retro
What do the Nokia 3310, Polaroid camera and NES all have in common? They’re just some of the toys from yesteryear we can’t quite let go. Consumer giants like Nokia and Nintendo have recognised this fact, resuscitating old stalwarts for an expectant crowd. The last two years have seen a rapid spike in the number […]
This week in the news – 14/04
From Burger King’s boo-boo to Funny or Die turning 10, here are the biggest news stories making headlines in advertising this week. Welcome to volume 2 of our new series: This Week in News. Burger King red faced after 15-second spot Burger King’s latest ad is a 15-second spot that’s backfired rather spectacularly. “There’s not enough […]
This week in the news – 07/04
Zuma, Syria, Trump, Gordhan. It’s been an exhausting week in politics, but what’s been happening in the advertising business? From Kendall’s kerfuffle to Domino’s search for world domination, here’s volume 1 of our new series: This Week in News. Pepsi forced to apologize for inane, eye-rolling ad Offensive? No. Racist? No. Sexist? No. The only […]
How to run a successful blog – and make money from it
Blogging has been around nearly as long as the Internet itself, and yet it remains a daily source of income for thousands, if not millions of people around the world. With so many competing voices at work, how do you stand out – and make money too? Analyse the competition Buzzsumo lets you see what […]
Learning from the best brands
[vc_row][vc_column][vc_column_text]Every global brand we recognise today started from humble beginnings. Whether it was the earliest days of Apple in a garage on Crist Drive, or Phil Knight hawking his trainers, brands take years to get off the ground, and even longer to become cultural icons. So what can we learn from them? And what can […]
Can an ad agency be successful on a 30-hour week?
[vc_row][vc_column][vc_column_text]This one’s from the archives. Ben Wren’s September 2016 rumination on an ad agency working a 30-hour week. Enjoy. Times are changing and the notion of an 8-5 workday, Monday to Friday, is being contested. Across industries, businesses are beginning to see the value of a shorter 30-hour workweek where staff work in concentrated bursts. […]
How to Become a Thought Leader – Part Two
[vc_row][vc_column][vc_column_text]Have you got an idea or niche that you’re an expert in? A burning desire to flip conventional wisdom on its head? Or simply a wealth of knowledge in your field? Then you’re an ideal candidate to expand your product offering and to carve out a niche as a Thought Leader. As we’ve previously discussed […]
2017 Marketing Trends To Look Out For
2016 was an eventful year in the worlds of marketing and advertising and highlighted the changing landscape we face. As marketers, it’s our job to stay on top of the digital pulse, which is why we’ve keenly highlighted four big trends we think will influence 2017. VR Pokemon Go was all the rage upon its […]
What the Best Marketers Are Doing to Get Readers – And How To Emulate Them
[vc_row][vc_column][vc_column_text]Coppyblogger estimates that while 8/10 readers read your headline, only 2/10 read the rest. That’s partly the nature of our browsing habits, but it’s also indicative of poorly-worded or confusing headlines that don’t entice readers to go further. The headline is surprisingly difficult to get right – and to keep simple. It’s tempting to serve up […]
3 Steps to Becoming a Thought Leader – Part One
[vc_row][vc_column][vc_column_text]3 steps to becoming a thought leader Part One Thought leaders are doers, makers, speakers, writers, leaders, personalities – or some wicked combination of each. They generate new ideas and share their opinions which shine a new light on the industry they represent. Many thought leaders are disruptors who challenge the established order, but bring people around […]