Growing success in Sydney
Area 213 International is a Cape Town-based communications agency. Our mantra is the agency ‘without borders’ as we service clients overseas just as easily as South Africa. Working with clients in Sydney is turning into a real success story. We proactively try to find points of difference that give us the competitive advantage. In our […]
The advertising business is healthier than ever in 2017. Here’s why
by Ben Wren Marketing Week is reporting today that the UK spent 21 billion pounds on advertising in 2016, a 3.7% rise on 2015. Better yet, it symbolizes the seventh year of consecutive year on year growth in advertising. Despite the hullabaloo surrounding Brexit, one thing is certain: the race to be noticed online and […]
Retro Evolved – why we’re obsessed with retro
What do the Nokia 3310, Polaroid camera and NES all have in common? They’re just some of the toys from yesteryear we can’t quite let go. Consumer giants like Nokia and Nintendo have recognised this fact, resuscitating old stalwarts for an expectant crowd. The last two years have seen a rapid spike in the number […]
This week in the news – 14/04
From Burger King’s boo-boo to Funny or Die turning 10, here are the biggest news stories making headlines in advertising this week. Welcome to volume 2 of our new series: This Week in News. Burger King red faced after 15-second spot Burger King’s latest ad is a 15-second spot that’s backfired rather spectacularly. “There’s not enough […]
This week in the news – 07/04
Zuma, Syria, Trump, Gordhan. It’s been an exhausting week in politics, but what’s been happening in the advertising business? From Kendall’s kerfuffle to Domino’s search for world domination, here’s volume 1 of our new series: This Week in News. Pepsi forced to apologize for inane, eye-rolling ad Offensive? No. Racist? No. Sexist? No. The only […]
How to run a successful blog – and make money from it
Blogging has been around nearly as long as the Internet itself, and yet it remains a daily source of income for thousands, if not millions of people around the world. With so many competing voices at work, how do you stand out – and make money too? Analyse the competition Buzzsumo lets you see what […]
Area 213 set to open London office
Area 213 International is set to open an office in southwest London later this month as it fulfils the demands of a growing client-base in the United Kingdom. The office will join the branch in Cape Town, South Africa, broadening Area 213’s network. Says Ben Wren, Managing Director and founder of Area 213: “The time […]
Learning from the best brands
[vc_row][vc_column][vc_column_text]Every global brand we recognise today started from humble beginnings. Whether it was the earliest days of Apple in a garage on Crist Drive, or Phil Knight hawking his trainers, brands take years to get off the ground, and even longer to become cultural icons. So what can we learn from them? And what can […]
Hey Sydney, have you considered Cape Town for your marketing needs? Think of us as your night shift.
[vc_row][vc_column][vc_column_text]Here are 3 reasons you should consider working with a Cape Town agency. We’re all about showcasing great local talent that’s equal if not better than the talent found elsewhere in the world. With 1 Aussie dollar equal to 10 South African rand, you’ll be surprised by the value we can offer. While you sleep […]
Can an ad agency be successful on a 30-hour week?
[vc_row][vc_column][vc_column_text]This one’s from the archives. Ben Wren’s September 2016 rumination on an ad agency working a 30-hour week. Enjoy. Times are changing and the notion of an 8-5 workday, Monday to Friday, is being contested. Across industries, businesses are beginning to see the value of a shorter 30-hour workweek where staff work in concentrated bursts. […]