How to Become a Thought Leader – Part Two
[vc_row][vc_column][vc_column_text]Have you got an idea or niche that you’re an expert in? A burning desire to flip conventional wisdom on its head? Or simply a wealth of knowledge in your field? Then you’re an ideal candidate to expand your product offering and to carve out a niche as a Thought Leader. As we’ve previously discussed […]
2017 Marketing Trends To Look Out For
2016 was an eventful year in the worlds of marketing and advertising and highlighted the changing landscape we face. As marketers, it’s our job to stay on top of the digital pulse, which is why we’ve keenly highlighted four big trends we think will influence 2017. VR Pokemon Go was all the rage upon its […]
What the Best Marketers Are Doing to Get Readers – And How To Emulate Them
[vc_row][vc_column][vc_column_text]Coppyblogger estimates that while 8/10 readers read your headline, only 2/10 read the rest. That’s partly the nature of our browsing habits, but it’s also indicative of poorly-worded or confusing headlines that don’t entice readers to go further. The headline is surprisingly difficult to get right – and to keep simple. It’s tempting to serve up […]
3 Steps to Becoming a Thought Leader – Part One
[vc_row][vc_column][vc_column_text]3 steps to becoming a thought leader Part One Thought leaders are doers, makers, speakers, writers, leaders, personalities – or some wicked combination of each. They generate new ideas and share their opinions which shine a new light on the industry they represent. Many thought leaders are disruptors who challenge the established order, but bring people around […]