01
What we do
SEO, paid media, tech, website builds and creative, for brands direct and for agencies behind the scenes.
Digital & creative agency · UK · Australia · US
Senior people, built around your brief.
SEO, paid media, tech, websites and creative for brands in the UK, Australia and the US, and behind the scenes for their agencies. Every project gets a bespoke team of senior people.
- 1M+
- Covid tests sold for Anglia DNA
- 500%
- ROI for The Italian Handbag Company
- 25 yrs
- W+K, Dentsu, and an agency sold to WPP
Who we are
A digital and creative agency for brands and agencies in the UK, Australia and the US.
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How we staff it
Every project gets a bespoke team of senior people, usually senior leaders who went on to run their own businesses.
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How we’re judged
By the effect on the client’s bottom line, on anything from a short campaign to a long-term retainer.
Why we’re different
Four reasons agencies and brands call us
01
Senior people only
Our team has run agencies and departments, so we work faster, with less ego, and get to the right answer sooner.
02
A team built for every brief
No agency employs the best people in every discipline. We assemble the right specialists for each project, cutting cost, time and admin.
03
A marketing director on call
For clients without a marketing department, we step in as their Marketing Director.
04
Your hours, Cape Town costs
Cape Town sits between your time zones: a full working day with London, mornings with Australia, afternoons with the US East Coast. Senior talent, without big-city overheads.
Selected work
Nine projects, measured by results
1M+
UK · Brand, website, social
Anglia DNA
Covid tests sold, 7,000 in month one. Anglia DNA became one of the UK’s largest DNA testing labs, and the business was later sold.
300%
UK · Website, social, PPC
Assure DNA
Return on PPC spend, and one of the UK’s best-selling paternity tests.
500%
UK · Brand, CI, website, PPC
The Italian Handbag Company
Return on investment, selling 200 bags a month online and through selected retailers.
$1bn
International · Strategy, product, design
Betafence
Acquisition by The Carlyle Group, which followed the restructure and the Praesidiad brand launch we contributed to.
Global
International · Logo, CI, guidelines
Mantis Hotels
Rollout of a refreshed logo and new identity, developed with the owner and management team.
380,000
South Africa · Logo, CI, communications
Frogfoot Networks
Homes connected to Frogfoot’s fibre network. In 2026, Frogfoot, Vox and Hypa were valued together at R14.4 billion.
6 months
South Africa · Website, social
Lotto & 2-Star
To deliver all year-one targets. Lotto has since expanded into sportswear and remains a powerhouse brand in South Africa.
200%
South Africa · Website, social, distribution
Lock Laces
Of year-one sales targets achieved.
3-in-1
South Africa · Logo, CI, website, office
Marathon Group
Brand, website and office delivered as one project, loved by staff and clients alike.
What clients say
Trusted by ambitious teams
The core team
The people on your brief
Ben Wren
Founder
25 years’ experience. Built and sold two agencies, the last to WPP. Account Director on Nike at W+K London; Group MD, Dentsu Creative South Africa.
Jonathan Dyer
Head of PPC, SEM and web analytics
Keegan Woolford
Head of Tech
Liesel Blendulf
Graphic Designer
Edward Love
Copywriter and SEO specialist
How we work with you
Direct for brands. Invisible for agencies.
For agencies
Extra senior capacity, usually under a confidentiality agreement so your clients never know we’re there.
- Design projects
- Website admin
- Pitch ideas
- Strategy projects
- New product launches
For brands
Digital and creative projects, or a fractional Marketing Director if you don’t have a marketing department.
- Consulting and strategy
- Website builds
- SEO and PPC
- Design and CI
- Social media
From one week to a four-year retainer. We scale the team to the brief, not the other way round.
In the press
As featured in
Entrepreneur
Fast Company
Skyways
Contact
Let’s talk about your next brief
Send us a brief or book a 30-minute call.
Ben Wrenben@area213international.com+27 (0)76 244 0833